Effective Date: 1st October 2024
Last Updated: 1st October 2024
LOCO Rewards (“we”, “us”, or “our”) is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, and share your personal information when you participate in the LOCO Rewards program (“Program”) via our website, mobile app, or other platforms.
By using the LOCO Rewards services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect various types of information from both shoppers and retailers/brands. The information collected may include the following:
1.1. Personal Information:
• For Shoppers: This includes your name, email address, phone number, date of birth, address, and other details needed to create and manage your account.
• For Retailers/Brands: This includes business contact details, such as the business name, email, phone number, and billing information.
1.2. Transaction Data:
We collect information related to your purchases, including the participating stores, products purchased, date of transaction, and value of the purchase. This data is collected through your uploaded receipts.
1.3. Device Information:
We may collect data from your device, such as your device type, operating system, browser, IP address, and geolocation (if you allow location access), in order to optimize your user experience.
1.4. Usage Information:
This includes details about your interaction with our app or website, such as pages viewed, time spent on the platform, and the features you use.
1.5. Cookies and Tracking Technologies:
We may use cookies, pixels, and similar tracking technologies to collect information about how you use our app or website. This helps us provide a more personalized experience and analyze traffic on our platform.
2. How We Use Your Information
LOCO Rewards uses the information we collect for the following purposes:
2.1. Account Creation and Management:
We use personal information to create, verify, and manage your account on the LOCO Rewards platform.
2.2. Providing the Program Services:
We use transaction data and purchase history to calculate your points, facilitate rewards, and manage promotional offers from participating retailers and brands.
2.3. Communication:
We may use your email or phone number to send you communications related to your participation in the Program, such as reward notifications, updates on your points balance, and promotional offers. You can opt-out of marketing communications at any time.
2.4. Improving Our Services:
We use device and usage information to improve the functionality and performance of our app and website, customize user experiences, and optimize our marketing strategies.
2.5. Analytics and Reporting:
We may analyze aggregated and anonymized data to generate reports and insights for internal use or to provide performance data to participating brands and retailers.
2.6. Fraud Prevention and Security:
We use transaction and device information to detect and prevent fraud, secure our platform, and protect the integrity of the Program.
3. How We Share Your Information
LOCO Rewards does not sell your personal information to third parties. However, we may share your data with trusted partners and service providers under the following circumstances:
3.1. With Participating Retailers and Brands:
We may share anonymized, aggregated data with participating brands and retailers to provide insights on shopper behavior, purchasing trends, and campaign effectiveness. Your personal information will not be shared unless specifically consented to.
3.2. With Service Providers:
We use third-party service providers to help with various functions, such as payment processing, IT services, marketing, and data analytics. These providers only have access to your personal information as necessary to perform their functions and are required to protect your data.
3.3. With Legal Authorities:
We may disclose personal information if required by law, legal process, or government request, or if we believe it is necessary to protect the rights, property, or safety of LOCO Rewards, our users, or the public.
3.4. Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new ownership entity. You will be notified if any such transfer occurs and will have the opportunity to opt-out.
4. How We Protect Your Information
LOCO Rewards is committed to safeguarding your personal information. We implement various security measures, including encryption, access control, and regular security audits, to protect your data from unauthorized access, disclosure, or alteration.
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing you with the Program services and complying with legal obligations. Transaction and purchase data may be retained for reporting and analytics purposes, even after your account is deactivated, but this data will be anonymized where possible.
6. Your Rights
Under Malaysia’s Personal Data Protection Act (PDPA), you have certain rights regarding your personal data. These rights include:
6.1. Right to Access:
You have the right to request access to the personal information we hold about you.
6.2. Right to Correction:
You may request corrections to any inaccuracies in your personal information.
6.3. Right to Withdrawal of Consent:
You may withdraw your consent for the collection or use of your personal information at any time, subject to applicable legal and contractual restrictions.
6.4. Right to Erasure:
You may request the deletion of your personal data, subject to certain exceptions, such as compliance with legal requirements.
To exercise any of these rights, please contact us at rewards@loco.store
7. Cookies and Tracking Technologies
LOCO Rewards uses cookies and similar technologies to enhance your user experience. Cookies are small data files stored on your device that help us remember your preferences, track usage patterns, and improve the overall functionality of our platform.
You can manage or disable cookies in your browser settings. However, doing so may limit certain features of the Program.
8. Third-Party Links
Our app and website may contain links to third-party websites or services that are not operated by LOCO Rewards. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any external websites you visit.
9. Children’s Privacy
LOCO Rewards does not knowingly collect personal information from children under the age of 18. If we become aware that we have collected such information, we will take steps to delete it. If you believe we have collected information from a child, please contact us at rewards@loco.store.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. Any changes will be posted on our website or app, and the revised policy will include an updated “Effective Date.”
Your continued use of LOCO Rewards after the changes are posted will constitute your acceptance of the revised Privacy Policy.
11. Contact Us
If you have any questions or concerns regarding this Privacy Policy or how we handle your personal information, please contact us at:
Email: rewards@loco.store
Address: Lot 46, Lorong Kuang Bulan, Taman Kepong, 52100, Kuala Lumpur
Phone: +6012 768 3877